Juniper Green
Market Research
Juniper Green Culinary Events
My Market Research class was built around a semester-long project conducting research for a local Nashville business. My team chose Juniper Green, a “healthful foods” caterer. We collected data from over 96 respondents via Qualtrics and analyzed it with SPSS to help the two co-founders formulate a strategy to identify and attract their new target: corporate healthcare companies.
Final Report
