CES brings together innovators, decision-makers and visionaries from across the tech ecosystem, drawing more than 140,000 attendees each year. Czarnowski Collective consistently makes an impact, from show-stopping exhibits for brands like LG, Panasonic, and BMW to thought leadership initiatives and exclusive INSIDER tour experiences. Each year culminates with our CES INSIDER Report, created to inform and inspire colleagues, clients, and prospects with on-the-ground insights.

My role at CES has evolved over the years, from curating tour content to representing our agency on industry panels such as Event Marketer’s “Harnessing AI for More Human-Centric Experiences” session in 2025. For CES 2026, I’ll be designing and co-leading the tour experience for 50+ guests from start to finish alongside a fellow creative strategist.

A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. At CES 2025, Czarnowski strategists sat down with EM’s Rachel Boucher to discuss how putting audience psychology and behaviors at the forefront and enhancing this with powerful AI tools can help marketers tailor engagements in real-time. This power-panel was broadcast live from Event Marketer’s Marketing Innovators Studio, amassing over 17,000 views on the CES 2025 floor as part of the Chief Marketer Network, official media partner of CES.

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17,000+

For nearly a decade, Czarnowski Collective has curated the private INSIDER Experience at CES—an immersive two-day program and private tour that brings together 50+ clients, prospects, and partners. This annual program is designed to create meaningful conversations that strengthen existing relationships, expand our reach with prospects, and uncover new opportunities for growth.

The event culminates with the annual CES INSIDER Report, a 40+ page report offering an in-depth look at standout exhibits, how they came to life, and how audiences engaged. This IP powers Czarnowski’s marketing efforts, fueling awareness and lead generation through social and email campaigns.

My role has spanned pre-event research, tour programming, and co-authoring the report alongside fellow strategists. For CES 2026, I’ll be co-leading the tour experience alongside our Director of Brand Engagement, developing four interest-based tracks for 50+ guests that spotlight emerging trends and and showcase Czarnowski’s expertise in experience design and execution.